Privacy Policy

    Your privacy is important to us. This policy explains how Gem Lettings collects, uses, and protects your personal information in compliance with UK GDPR.

    Last Updated: 16 September 2025
    UK GDPR Compliant
    1. Who We Are

    Gem Lettings is an independent property letting and management agency based in St Albans, Hertfordshire. We have been providing personal, professional property services since 2010.

    Data Controller Details:

    • Company: Gem Lettings
    • Address: St Albans, Hertfordshire
    • Phone: 01727 750122
    • Email: info@gemlettings.com
    • Data Protection Officer: For data protection matters, contact Gemma O'Sullivan

    As a property letting agent, we act as a data controller for the personal information we collect from landlords, tenants, prospective tenants, and website visitors. We are committed to protecting your privacy and ensuring compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

    2. Information We Collect

    For Landlords:

    • Personal details (name, address, phone, email)
    • Property information and documentation
    • Banking and payment details for rent collection
    • Tax information and UTR numbers where required
    • Property inspection reports and maintenance records
    • Communication records and service preferences

    For Tenants and Prospective Tenants:

    • Personal details and contact information
    • Employment details and income verification
    • Bank statements and financial information
    • References from previous landlords and employers
    • Right to rent documentation
    • Credit check information and affordability assessments
    • Property viewing preferences and requirements
    • Tenancy application forms and supporting documents
    • Emergency contact information
    • Maintenance requests and communication records

    Website Visitors:

    • Information provided through contact forms
    • Valuation request details
    • Property search preferences and viewing requests
    • Newsletter subscription details
    • Website usage data and analytics (with consent)
    • IP addresses and technical information
    • Cookies and similar tracking technologies
    3. How We Use Your Information

    Property Letting Services:

    • Processing tenant applications and conducting affordability assessments
    • Performing right to rent checks as required by law
    • Conducting reference checks with employers and previous landlords
    • Arranging property viewings and managing property enquiries
    • Preparing tenancy agreements and related documentation
    • Managing rent collection and payment processing
    • Coordinating property maintenance and repairs
    • Conducting property inspections and reporting

    Communication and Support:

    • Responding to enquiries and providing customer support
    • Sending service updates and important notices
    • Marketing our services (with your consent)
    • Providing property market insights and newsletters

    Legal and Regulatory Compliance:

    • Complying with anti-money laundering regulations
    • Meeting right to rent check requirements
    • Fulfilling tax reporting obligations
    • Responding to legitimate requests from authorities

    Business Operations:

    • Improving our services and website functionality
    • Analyzing website usage and user preferences
    • Preventing fraud and ensuring security
    • Managing our business operations and record keeping
    5. Sharing Your Information

    We may share your personal information with the following third parties:

    Service Providers:
    • Credit reference agencies for tenant affordability checks
    • Right to rent verification services
    • Banking and payment processing services
    • Property maintenance contractors and service providers
    • Legal and professional advisors
    • IT support and cloud storage providers
    Regulatory Bodies:
    • HM Revenue & Customs for tax reporting
    • Local authorities for licensing and compliance
    • Immigration authorities for right to rent checks
    • Police and other law enforcement agencies when required
    Property Stakeholders:
    • Property owners and landlords (tenant information)
    • Tenants (relevant landlord contact information)
    • Prospective tenants and landlords (property availability)
    • Insurance companies for property insurance purposes

    Important: We never sell your personal data to third parties for marketing purposes. All data sharing is limited to what is necessary for providing our services or complying with legal obligations.

    6. Data Retention

    We retain your personal data only for as long as necessary for the purposes outlined in this policy:

    Active Tenancies

    Data retained throughout the tenancy period and for 6 years after tenancy ends (for legal, tax, and dispute resolution purposes).

    Unsuccessful Applications

    Personal data deleted within 12 months unless you consent to remain on our waiting list for future properties.

    Property Valuations

    Valuation enquiry data retained for 2 years to track market interest and follow up on potential future business.

    Marketing Data

    Newsletter and marketing data retained until you unsubscribe or withdraw consent.

    Legal Requirements

    Some data may be retained longer to comply with legal obligations, such as tax records (6 years) and right to rent documentation.

    7. Your Rights Under UK GDPR

    You have the following rights regarding your personal data:

    Right of Access

    You can request a copy of the personal data we hold about you.

    Right to Rectification

    You can ask us to correct inaccurate or incomplete personal data.

    Right to Erasure

    You can request deletion of your data in certain circumstances (subject to legal retention requirements).

    Right to Restrict Processing

    You can ask us to limit how we use your data in specific situations.

    Right to Data Portability

    You can request your data in a portable format to transfer to another service provider.

    Right to Object

    You can object to processing based on legitimate interests or for marketing purposes.

    Right to Withdraw Consent

    You can withdraw consent for marketing or non-essential data processing at any time.

    How to Exercise Your Rights

    To exercise any of these rights, please contact us using the details in the "Contact Us" section. We will respond within one month of receiving your request.

    Please note that some rights may be limited where we have legitimate reasons to continue processing your data (e.g., for legal compliance or active tenancy management).

    8. Data Security

    We implement appropriate technical and organisational measures to protect your personal data:

    Technical Security:
    • Encrypted data transmission (SSL/TLS)
    • Secure cloud storage with industry-standard encryption
    • Regular security updates and patches
    • Firewall protection and intrusion detection
    • Regular security monitoring and auditing
    Organizational Security:
    • Staff training on data protection and security
    • Access controls and user authentication
    • Regular backup and disaster recovery procedures
    • Confidentiality agreements with all staff
    • Secure disposal of physical and electronic records

    Data Breach Response: In the unlikely event of a data breach affecting your personal information, we will notify the Information Commissioner's Office (ICO) within 72 hours and inform affected individuals where required by law.

    9. Cookies and Website Data

    Our website uses cookies and similar technologies to improve your browsing experience and analyse website usage. For detailed information about our use of cookies, please see our Cookie Policy.

    Essential Cookies: Required for website functionality (no consent needed)

    Analytics Cookies: Help us understand website usage (requires consent)

    Marketing Cookies: Used for advertising and remarketing (requires consent)

    You can manage your cookie preferences at any time through our Cookie Preferences page.

    10. Contact Us & Complaints
    Data Protection Enquiries
    Email: info@gemlettings.com
    Phone: 01727 750122

    Subject line: "Data Protection Enquiry" for faster processing

    Information Commissioner's Office (ICO)

    If you're not satisfied with how we handle your personal data or our response to your concerns, you have the right to make a complaint to the UK's data protection regulator:

    Information Commissioner's Office

    Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

    Telephone: 0303 123 1113

    Website: ico.org.uk

    Response Times
    • • General enquiries: Within 2 business days
    • • Data subject access requests: Within 1 month
    • • Urgent data protection concerns: Within 24 hours
    Changes to This Privacy Policy

    We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. When we make significant changes, we will notify our active clients by email and update the "Last Updated" date at the top of this policy.

    We encourage you to review this policy periodically to stay informed about how we protect your privacy.